在元宇宙开展业务前你需要知道的3件事

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本文仅代表作者个人观点，不代表平台意见，不构成投资建议。
Estimated reading time: 8min
Any views expressed in the below are the personal views of the author and should not form the basis for making investment decisions, nor be construed as a recommendation or advice to engage in investment transactions.
元宇宙，全行业的领导者都已经宣布，甚至称之为变革。这真是太神奇了，尤其是考虑到大多数人还没有完全弄清楚元宇宙到底是什么，它看起来像什么或者它是如何运作的——至少在任何具体程度上都没有。
事实上，我们目前所知道的足以让元宇宙变得诱人。远离我们的2D互联网限制，元宇宙承诺提供一种以3D格式进行在线交互的方式。此外，随着web 3.0的蓬勃发展，用户有望借助区块链技术更好地掌控自己的数据。
The metaverse. It’s been heralded and even called transformational by leaders in all industries. That’s pretty amazing, especially considering that most people haven’t quite figured out what it is, what it looks like, or how it will work—at least not to any concrete extent.
Indeed, we know enough to make the metaverse tantalizing. Far from our 2D internet limitations, the metaverse promises a way to interact online in 3D formats. Plus, there’s the hope that along with the burgeoning web 3.0, users will have more control over their data thanks to blockchain technologies.


但企业面临的真正问题很简单：企业实体适合在哪里？更具体地说，公司如何计划在一个仍处于早期发展阶段的环境中做出自己的成绩并站稳脚跟？
为元宇宙中的营销、商业和品牌建设做好准备
如果你正在为你的企业进入元宇宙而苦苦挣扎，那么你并不孤单。随着网络结构的变化，即使是最勇敢的营销人员和销售人员也在努力解决与之相关的所有细节。然而，有一点是肯定的：如果你能尽早开始进入元宇宙，那将是最好不过的了。
But the real question for businesses is simple: Where do corporate entities fit in? More specifically, how can companies plan to make their mark and take a stand in an environment still in its early evolutionary stages?
Getting ready for marketing, commerce, and branding in the metaverse
If you’re wrestling with plotting a course that takes your business into the metaverse, you’re not alone. Even the most intrepid marketers and salespeople are trying to iron out all the details around becoming and staying relevant as the fabric of the web changes. One thing’s certain, however: It would be best if you started having discussions about the metaverse sooner rather than later.


这是否意味着你必须像耐克和路易威登那样直接投入其中？未必。但你应该关注这些早期采用者，并了解他们在元宇宙中的成功和失误。从其他人的试错策略中学习是了解元宇宙如何运作与你的公司的绝佳方式。以下是一些建议，以下是一些有助于指导你前进的建议。
1. 尝试量化你的企业的有形收益和成本
例如，假设贵公司的目标之一是提高保留率。你可能会决定以元宇宙倾斜的角度实现该目标的最直接方法，就是利用非同质化代币（NFT）。NFT可以被定位为对达到不同就业阶段的员工的奖励，从而不仅仅是作为徽章，而是作为具有现实世界价值的自有徽章。
软件公司Devsu探索了为员工提供拥有定制的、带有企业品牌的NFT以提高参与度的机会之间的联系。Devsu在其低成本 NFT 实验的细目分类中指出，“自定义背景鼓励了我们公司文化中的社区意识，它们还让我们的员工可以为任何内部或外部会议选择品牌背景。” 该计划的另一个好处是它向员工介绍了数字钱包和加密货币，预计这两者在元宇宙中都是必不可少的。
2. 测试不同的元宇宙技术应用程序
尽管NFT可能是进入元宇宙最容易的切入点，但它们并不是你触手可及的唯一应用程序。根据你所在的行业及其演变和变化，你有无数机会以潜在的相关方式扩展到元宇宙。
Wipro有限公司首席技术官Subha Tatavarti领导公司的转型团队。基于她在技术领域的专业知识，她认为教育和制造业是元宇宙沉浸式学习和数字孪生的两个成熟领域。
“数字孪生是最早的创新概念之一，”Tatavarti说。“当你使用数字孪生时，你可以在身临其境的数字环境中创建培训和学习、进行产品设计、执行制造和测试，解决所有问题，最后在现实世界中开始生产。”
在课堂方面，Tatavarti将数字孪生和沉浸式体验视为全民学习的变革。
“我们主要的学习方式是2D的，我们首选的教学方法通常是通过2D建模，”她说。“但是，当我们将其扩展为一种沉浸式、交互式的媒介中，并使用元宇宙来扩大其规模时，这可能会引发一场学习革命。突然间，你会有这种‘啊哈’的时刻，并意识到应该怎么做。”
Does this mean you must dive right in as Nike and Louis Vuitton have done? Not necessarily. But you should be watching these early adopters and marking their metaverse successes and misses. Learning from others’ trial-and-error strategies is an excellent way to see how the metaverse might work for your company. Below are some recommendations to help guide your path.
1. Attempt to quantify your business's tangible benefits and costs.
For instance, let’s say that one of your company’s goals is to improve retention. You might decide the most straightforward way to achieve that objective with a metaverse-leaning angle would be to leverage non-fungible tokens (NFTs). The NFTs could be positioned as rewards for employees who reach different stages of employment, thereby serving not just as badges but as owned badges with real-world value.
Software company Devsu explored the connection between offering workers the chance to own a custom-crafted, corporate-branded NFT to boost engagement. Devsu noted in a breakdown of its low-cost NFT experiment, “The custom backgrounds encouraged a sense of community in our company culture, and they also gave our employees their choice of a branded background for any internal or external meetings.” An added benefit to the program was that it introduced workers to digital wallets and cryptocurrency, both anticipated to be essential within the metaverse.
2. Test different metaverse tech applications.
Although NFTs are perhaps the most accessible entry point to having a metaverse presence, they’re far from being the only applications at your fingertips. Depending on your industry and how it’s morphing and changing, you have countless opportunities to expand into the metaverse in potentially relevant ways.
Wipro Limited chief technology officer Subha Tatavarti leads the company’s transformation teams. Based on her expertise in the field of technology, she sees education and manufacturing as two sectors ripe for metaverse-style immersive learning and digital twins.
“The digital twin is one of the first innovative concepts," says Tatavarti. "When you use a digital twin, which is immersive, you can create training and learning, do product design, perform manufacturing and testing in an immersive and digital environment to iron out all issues, and finally start production in the physical world.”
In terms of the classroom, Tatavarti sees digital twins and immersive experiences as a change to democratize learning for all.
“Our primary way of learning is 2D, and our go-to method of instruction is often through 2D modeling,” she says. “But when we expand this into an immersive and interactive medium and use the metaverse to expand its scale, this might start a revolution in learning. Suddenly, you’ll have this 'aha' moment and realize how it should be done.”


下一步是什么？
到2026年，Gartner预测，大约有四分之一的人每天会在元宇宙中度过一个小时。如果这个预测被证明是准确的，你可以肯定，随着时间的推移，这个比例只会增加，每个人都会习惯于正处于3.0迭代的世界网络。
你应该为元宇宙分配多少预算？这很难说，完全取决于你和你的团队。彭博社曾公开表示，到2024年，元宇宙市场的价值可能达到8000亿美元。尽管其中很多预期的收入可能会流入科技、娱乐和社交媒体公司的金库，但你的公司也许可以利用这一收入流。
大胆向元宇宙进发吧
What next?
By 2026, Gartner predicts that around one-quarter of people will spend an hour daily in the metaverse. If the prediction proves accurate, you can be sure that the percentage will only increase as the years roll by and everyone gets accustomed to a world wide web squarely in its 3.0 iteration.
How much of your budget should you allot to the metaverse? It’s hard to say and entirely up to you and your team. Bloomberg went on record to say the metaverse market could be worth $800 billion by 2024. Though a lot of that anticipated revenue is likely to flow into the coffers of tech, entertainment, and social media companies, your corporation may be able to tap into the revenue stream.
Stride boldly into the metaverse


Web 3.0就是由你、我、大家创造的，所以如果你喜欢这篇文章，请点赞、请关注、请分享！美好的未来就在我们手中！
Web 3.0 is created by people like you and me so if you enjoy the article, please like, subscribe and share. The future is bright!